![]() |
||||
![]() |
||||
|
Klein Communications works with you as a team to help grow your business. NeatReceipts is an all-in-one travel scanner/software package which reads and digitizes receipts, invoices, documents, and business cards. It was created in 2002 when its founder Rafi Spero, Chief Operating Officer, dreamed of a new way to track and report costs for tax purposes and expense reimbursements from his then-employer. NeatReceipts hired our agency to introduce their innovative product to both consumers and the business world. KleinComm put together a new product launch and reached out to media with successive news stories. We developed a comprehensive PR campaign targeting general press including television, newspapers, magazines, and also approached specific vertical trade publications, such as accountants and bookkeepers. NeatReceipts received a whirlwind of publicity in print, on local TV stations nationwide, and in National media such as The New York Times, U.S. News & World Report, The New York Times, ABC News Cybershake, the internet and many others. Dolf de Roos, Ph.D, is a real estate investor, educator and author of several books including "Real Estate Riches: How to Become Rich Using Your Banker's Money", a bestseller that has attracted an extremely loyal market following. Prior to hiring our agency, de Roos and "Real Estate Riches" had received minimal media coverage. KleinComm launched a nationwide publicity campaign resulting in coverage in real estate publications, such as Realtor magazine, business reports such as Business Focus, and daily newspapers such as The Boston Herald. The agency attained exposure for de Roos in many local markets, and he was interviewed on major national TV shows including CNN, as he traveled across the country for speaking engagements. KleinComm helped form alliances with niche audiences as de Roos aimed to sell his investor software R.E.A.P (Real Estate Acquisition Program), which uses technology to simplify and organize a large amount of data used to analyze real estate deals. KleinComm also assisted with bylined articles, conducted media coaching, and reached out to international press trying to attract worldwide investors. Diane Kennedy, CPA is a Tax Strategist and author of "Loopholes of the Rich: How the Rich Legally Make More Money and Pay Less Tax" and the newest release "Real Estate Loopholes" (Warner Books). The books are part of the Rich Dad's Advisors&Mac250; series, a brand of layman-friendly guidebooks on how to make more money in the most tax-smart legal way. When Ms. Kennedy and her company TaxCents hired our agency, a select audience knew of her, and the media had little knowledge of her. Klein launched a comprehensive promotional campaign, which included a whirlwind of publicity on national TV, including CNN, CNBC, Bloomberg Television, radio, local TV news shows, personal finance media, guest columns in "Tax Savings Report," a trade newsletter, "Balance" lifestyle magazine, and many others. The agency also spearheaded a national speaking tour which put Ms. Kennedy in front of thousands of people at prestigious consumer finance forums. Klein has also forged strategic sponsorships for Ms. Kennedy with several corporations who support her activities and speaking engagements. Bravado! Designs is a Toronto-based maternity lingerie company created 10 years ago when its founder Shery Leeder knew there had to be more comfortable, attractive, fun and functional breastfeeding undergarments that celebrate this miraculous time of many women's lives. While a loyal customer following was slowly developing, the company desired a boost of publicity to share that its product line of leopard prints, polka dots and florals existed and was the answer for pregnant and nursing women who wanted whimsical wear, instead of plain white. Klein Communications developed a consumer PR campaign targeting general press including television, newspapers, magazines, and specialty baby and parent publications. Reaching virtually all of these segments, Klein Communications attained coverage for Bravado! on national AP Radio distributed to hundreds of radio stations nationwide, color photos in The Boston Globe, coverage in the New York Daily News, and in premiere parent publications like Expecting Parent and Baby Years. A full-scale television campaign was also carried through highlighting a range of other new mom products in a 15-city TV tour. There are many other examples in diverse industry categories which we would be glad to share with you.
|
||||
Copyright © 2002-2004 Klein Communications Inc. |
||||